MDP on Digital Communications and Marketing Strategies Semester 1–

Foundations of Digital Marketing–

  1. Introduction to Digital Marketing
  2. Consumer Behavior and Market Research
  3. Digital Marketing Strategy Development
  4. Search Engine Optimization (SEO)
  5. Pay-Per-Click Advertising (PPC)
  6. Social Media Marketing
  7. Content Marketing and Blogging
  8. Email Marketing
  9. Affiliate Marketing
  10. Web Analytics and Data Analysis