Module 3: E-Commerce Strategies

Module 3: E-Commerce Strategies-

Introduction to E-Commerce

Setting Up an Online Store

Payment Gateways and Security

User Experience (UX) and Design

Product Listing and Pricing Strategies

Inventory Management

Shopping Cart Optimization

Customer Reviews and Ratings

Shipping and Fulfillment

Customer Support and Returns – Providing excellent customer service – Developing a returns and exchange policy – Handling customer inquiries and support tickets

E-commerce Analytics – Tracking website traffic and user behavior – Conversion rate optimization (CRO) – Key performance indicators (KPIs) for e-commerce

Marketing for E-commerce – Digital marketing strategies for e-commerce businesses – Social media advertising – Email marketing campaigns – Affiliate marketing and partnerships

E-commerce Legal Considerations – E-commerce regulations and compliance – Terms of service and privacy policies – Handling online disputes and chargebacks

E-commerce Trends and Innovations – Emerging technologies (e.g., AR/VR in e-commerce) – Sustainable e-commerce practices – Voice commerce and chatbots