ADRM 1 Semester-
- Introduction to Retail Management
- Overview of the retail industry
- Retail business models and formats
- Retail market analysis
- Retail Marketing
- Retail marketing strategies
- Market segmentation and targeting
- Retail advertising and promotions
- Merchandising and Inventory Management
- Merchandise planning and buying
- Inventory control and management
- Visual merchandising techniques
- Customer Service in Retail
- Customer behavior and expectations
- Service quality and customer satisfaction
- Handling customer complaints and feedback