Advertising-
Advertising Stake Holders – Advertising Organization
Evolution & History of advertising Agency
The working of AD agencies
Organization Structure of Advertising Department
Interface with other Departments
Functions of Advertising Agency
Suggested Readings:
- Advertising Management, Dr. Varma & Aggarwal, King Books
- Principles of Marketing, Kotler & Armstrong, Prentice-Hall of India
- Advertising: An Introduction Text, S. A. Chunawalla, Himalayan Publishing House
- Advertising Principles and Practice, Wells Burnett Moriarty, PHI
- Foundations of Advertising, S.A. Chunawalla, KC Sethia , Himalayan Publishing House