Syllabus Of RM-

Introduction to Retail Management:

  1. Definition and scope of retailing
  2. Evolution and importance of retailing
  3. Retail formats and types
  4. Retailing trends and challenges

Retail Marketing:

  1. Retail marketing mix (the 4 Ps: Product, Price, Place, Promotion)
  2. Retail market segmentation and targeting
  3. Retail brand management
  4. Visual merchandising and store layout

Retail Operations:

  1. Store location and site selection
  2. Store layout and design
  3. Inventory management and control
  4. Supply chain management in retail
  5. Retail technology and automation

Retail Buying and Merchandising:

  1. Retail buying process
  2. Vendor selection and negotiation
  3. Merchandise planning and assortment
  4. Pricing strategies and strategies for markdowns

Customer Relationship Management (CRM):

  1. Customer behavior and shopping patterns
  2. Customer loyalty programs
  3. Customer service and satisfaction
  4. CRM technologies and data analytics

Retail Financial Management:

  1. Financial analysis and performance metrics
  2. Budgeting and financial planning
  3. Profit and loss statements (P&L)
  4. Retail accounting and taxation

Retail Human Resource Management:

  1. Staffing and recruitment in retail
  2. Training and development of retail employees
  3. Employee motivation and performance appraisal
  4. Labor laws and regulations

Ethical and Legal Issues in Retail:

  1. Retail ethics and social responsibility
  2. Legal aspects of retailing (e.g., contracts, consumer protection)
  3. Environmental sustainability in retail

Global Retailing:

  1. International expansion and global retail strategies
  2. Cross-border retail operations
  3. Cultural considerations in global retailing

E-commerce and Omni-channel Retailing:

  1. E-commerce trends and strategies
  2. Integrating online and offline retail channels
  3. Digital marketing in retail