TTM FIRST SEMESTER-
101 Travel & Tourism Industry
1.0 GROWTH OF TRAVEL THROUGH AGES
1.1 AN ANCIENT PHENOMENON
1.2 ACCOUNTS OF FAMOUS TRAVELLERS
1.3 PLEASURE TRAVEL
1.4 RELIGION AS A MOTIVATOR
1.5 THE GRAND TOUR
1.6 THE ORIGIN OF THE CONCEPT OF THE ANNUAL HOLIDAY
1.7 INDUSTRIAL REVOLUTION & THE DEVELOPMENT OF TRAVEL
1.8 EFFECTS OF THE GREAT WAR ON THE TRANSPORT SYSTEM
1.9 ADVENT OF THE JET
1.10 ADVENT OF HIGH SPEED TRAINS
2.0 GROWTH & DEVELOPMENT OF MODERN TOURISM
2.1 POST – SECOND WORLD WAR PHENOMENON
2.2 CAUSES OF RAPID GROWTH
2.3 MEANING & NATURE OF TOURISM
2.4 BASIC COMPONENTS OF TOURISM
2.5 ELEMENTS OF TOURISM
3.0 MOTIVATION FOR TRAVEL
3.1 BASIC TRAVEL MOTIVATIONS
3.2 SOCIOLOGY OF TOURISM
3.3 ROLE OF STATE IN PROMOTING SOCIAL TOURISM
3.4 SOCIAL SIGNIFICANCE OF TRAVEL
3.5 EVOLUTION OF DEMAND
3.6 FACTORS INFLUENCING THE GROWTH OF TOURISM
4.0 THE ORGANISATION OF TOURISM
4.1 NEED FOR ORGANISATION
4.2 FACTORS INFLUENCING TYPE OF ORGANISATION
4.3 RECOMMENDATION OF THE UN CONFERENCE
4.4 THE NATIONALL TOURIST ORGANISATION
4.5 TOURIST ORGANISATION IN INDIA
4.6 TOURIST ORGANISATION IN ITALY
5.0 THE MEASUREMENT OF TOURISM
5.1 NEED FOR MEASURING TOURISM PHENOMENON
5.2 IMPORTANCE OF TOURIST STATISTICS
5.3 DEFINITION OF THE TERM ‘TOURIST’
5.4 DEFINITION BY THE LEAGUE OF NATION & THE U.N
5.5 EUROPEAN TRAVEL COMMISSION
5.6 UNITED NATIONS ROME CONFERENCE
5.7 DOMESTIC TOURISM
5.8 GENERAL PROBLEMS OF MEASUREMENTS
5.9 TYPES OF TOURIST STATISTICS
5.10 METHODS OF MEASUREMENT
6.0 TOURISM PLANNING & DEVELOPMENT PLANNING FOR
6.1 TOURISM
6.2 CO-ORDINATION IN PLANNING
6.3 ASSESSMENT OF TOURIST DEMAND & SUPPLY
6.4 ESTABLISHING OBJECTIVES
6.5 TERRITORIAL PLANNING
6.6 BASIC INFRASTRUCTURE
6.7 FINANCIAL PLANNING
6.8 HUMAN RESOURCE PLANNING ADMINISTRATIVE STRUCTURE , TOURISM MARKETING &
6.9 PROMOTION MONITORING
6.10 PROGRESS
6.11 TIME FACTOR
6.12 ENVIRONMENT PLANNING
6.13 REGIONAL PLANNING CONSIDERATIONS
7.0 ECONOMIC & SOCIAL SIGNIFICANCE OF TOURISM
7.1 ECONOMIC BENEFITS
7.2 THE MULTIPLIER EFFECT DEVELOPMENT OF
7.3 INFRASTRUCTURE
7.4 REGIONAL DEVELOPMENT
7.5 EFFECTS ON EMPLOYMENT
7.6 TOURISM & ECONOMIC VALUE OF CULTURAL RESOURCES
7.7 CULTURAL TOURISM IN INDIA
7.8 TOURISM & INTRENATIONAL UBDERSTANDING
7.9 MANILA DECLARATION ON WORLD TOURISM
8.0 INTERNATIONAL ORGANISATIONS & TOURISM
8.1 EARLY HISTORY OF CO-OPERATIVE ENDEAVOUR INTERNATIONAL UNION OF OFFICIAL TRAVEL ORGANISATION (IUOTO)
8.2 WORLD TOURISM ORGANISATION ( WTO)
8.3 PACIFIC AREA TRAVEL ASSOCIATION ( PATA)
8.4 INTERNATIONAL AIR TRANSPORT ASSOCIATION ( IATA)
8.5 INTERNATIONAL CIVIL AVIATIONAL ORGANISATION ( ICAO)
9.0 ROLE OF TRAVEL AGENCY IN TOURISM
9.1 THOMAS COOK & THE ORGANISATION OF TRAVEL
9.2 THE GRAND CIRCULAR TRAVEL
9.3 INTRODUCTION OF RAILWAY & HOTEL COUPONS
9.4 THE AMERICAN EXPRESS COMPANY
9.5 INTRODUCTION OF AIR TRAVEL
9.6 PROFILE OF MODERN TRAVEL AGENCY
9.7 SETTING UP OF A TRAVEL AGENCY
9.8 ORGANISATION OF TRAVEL
9.9 NEED FOR LEGISLATION
9.10 THE TOUR OPERATOR
9.11 GROUP INCLUSIVE TOURS
9.12 TRAVEL ORGANISATIONS ( ASTA & UFTAA)
9.13 TRAVEL AGENCIES IN INDIA
9.14 TRAVEL AGENTS ASSOCIATION OF INDIA (TAAI)
102 PRINCIPLES OF MARKETING-I
1.0 THE MARKETING PROCESS
1.1 APPROACHES TO THE STUDY OF MARKETING
1.2 EVALUATION
1.3 THE MODERN CONCEPTS OF MARKETING
1.4 COMPONENTS OF HOSPITALITY PRODUCT
2.0 THE ROLE OF MARKETING ORGANISATION
2.1 ORGANISING FOR MARKETING
2.2 EVOLUTION OF MARKETING ORGANISATION
2.3 PRINCIPLES OF ORGANISATIONAL DESIGN & MARKETING ORGANISATION STRUCTURES
2.4 ORGANISATIONAL PROBLEMS
2.5 PLANNING & CONTROL OF MARKETING OPERATIONS
2.6 PROBLEMS OF MARKETING PLANNING, SALES FORECASTING – A PLANNING TOOL
2.7 CONTROL OF MARKETING OPERATIONS
3.0 MICRO & MACRO ENVIRONMENT
3.1 MEANING & DIMENSIONS OF MARKET
3.2 MARKET SEGMENTATION
3.3 INDIAN MARKET
3.4 MARKETING OPPORTUNITIES
4.0 CONSUMER BEHAVIOUR
4.1 CONSUMER BEHAVIOUR: MEANING & IMPORTANCE
4.2 CONSUMER BUYING PROCESS
4.3 DETERMINANTS & EXPLANATIONS OF CONSUMER BEHAVIOUR
4.4 CONCLUSION
5.0 MARKETING RESEARCH
5.1 MARKETING RESEARCH : MEANING & SCOPE
5.2 CONTRIBUTIONS & LIMITATIONS OF MARKETING RESEARCH
5.3 PROFILE OF MARKETING RESEARCH IN INDIA
5.4 MARKETING RESEARCH PEOCEDURE
5.5 TYPES & TECHNIQUES OF MARKETING RESEARCH
5.6 MARKETING RESEARCH ORGANISATION
6.0 PRODUCT : PLANNING & LIFE CYCLE
6.1 PRODUCT : MEANING & ROLE
6.2 PRODUCT PLANNING & PROCESS
6.3 PRODUCT LIFE CYCLE
103 COMPUTER FUNDAMENTALS
1.0 AUTOMATION IN THE HOSPITALITY INDUSTRY
1.1 DATA PROCESSING
1.2 ELECTRONIC DATA PROCESSING- ADVANTAGES OF ELECTRONIC DATA PROCESSING, TYPES OF DATA, BINARY CODING
1.3 TYPES OF COMPUTERS- MAINFRAME CVOMPUTERS, MINI COMPUTERS, MICROCOMPUTERS and PORTABLE COMPUTERS
1.4 COMPUTER & ITS APPLICATION IN THE HOSPITALITY INDUSTRY
1.5 THE INTERNET & THE HOSPITALITY INDUSTRY- INTERNET APPLICATION, WORLD WIDE WEB
1.6 NETWORKS & NETWORKED COMPUTERS
1.7 INTERNET HARDWARE COMPONENTS
2.0 ESSENTIAL OF COMPUTER SYSTEMS
2.1 INPUT/OUTPUT UNITS- KEYBOARDS, TOUCH SCREEN TREMINALS, OTHER INPUT DEVICES, MONITORS, PRINTERS and COMMON I/O UNITS IN THE HOSPITALITY INDUSTRY
2.2 THE CENTRAL PROCESSING UNIT- READ ONLY MEMORY (ROM) and RANDOM ACCESS MAMORY (RAM)
2.3 EXTERNAL STORAGE DEVICES- MAGNETIC TAPES, FLOPPY DISKS, HARD DRIVES and CD TECHNOLOGY
2.4 ANATOMY OF A MICROCOMPUTER- MICROPROCESSOR CHARACTERESTICS, CPU SPEED, BUS SYSTEM, SYSTEM ARCHITECTURE and COMPUTER ADD-ONS
3.0 SOFTWARE ITS CLASSIFICATIONS
3.1 GENERIC APPLICATION SOFTWARE
WORD PROCESSING SOFTWARE-
WORKING WITH SOFT COPY
ON-SCREEN EDITING TECHNIQUES
FORMATTING DOCUEMENTS
SPECIAL FEATURES
DESKTOP PUBLISHING
3.2 THE OPERATING SYSTEM
ELECTRONIC SPREADSHEET SOFTWARE
SPREADSHEET
DESIGN
CREATING A SPREADSHEET
UPDATING DATA A & RECALCULATIONS
COMMON SPREADSHEET
COMMANDS
GRAPHICS CAPABILITY
SPECIAL FEATURES
3.3 ACCOUNTING IN HOSPITALITY BUSINESS TRANSACTION (USE SPREADSHEET)
USE OF WORD PROCESSORS IN PREPARING SIMPLE FORMS
USE OF SPREADSHEET IN MAINTAINING & BALANCING ACCOUNTS
MECHANICS OF DOUBLE-ENTRY ACCOUNTING
GENERAL LEDGERS & JOURNALS
RECORDING CHANGES IN ASSETS, LIABILITIES & OWNERS EQUITY
RECORDING CHANGES IN REVENUE & EXPENSES
3.4 GENERIC APPLICATION SOFTWARE PART-2
DATABASE MANAGEMENT SOFTWARE USE OF MS-ACCESS
FILES, RECORDS & FIELDS
DATABASE STRUCTURES
INPUT CRITERIA & OUTPUT SPECIFICATIONS
COMMON DATABASE MANAGEMENT COMMANDS
104 BUSINESS COMMUNICATIONS
1.0 COMMUNICATION
1.1 MEANING AND DEFINITION
1.2 OBJECTIVES OF COMMUNICATION
1.3 PRINCIPLES OF COMMUNICATION
1.4 SCOPE OF COMMUNICATION
1.5 LIMITATIONS OF COMMUNICATION
1.6 EVALUATION OF COMMUNICATION EFFECTIVENESS
2.0 THE ROLE OF COMMUNICATION IN THE BUSINESS ORGANISATION
2.1 INTRODUCTION
2.2 THE FREQUENCY OF COMMUNICATION
2.3 MAIN FORMS OF ORGANISATIONAL COMMUNICATION
2.4 COMMUNICATION NETWORK IN THE ORGANISATION
2.5 EFFECTS OF CHANGING TECHNOLOGY
3.0 COMMUNICATION PROCESS
3.1 COMMUNICATION IS A TWO WAY PROCESS
3.2 PROCESS OF COMMUNICATION
3.3 ELEMENTS OF COMMUNICATIONS
3.4 IMPORTANCE OF EFFECTIVENESS
4.0 COMMUNICATION : CHANNELS & NETWORKS
4.1 TYPES OF COMMUNICATION
4.2 COMMUNICATION ON THE BASIS OF DIRECTION
4.3 COMMUNICATION ON THE BASIS OF WAY OF EXPRESSION
4.4 COMMUNICATION ON THE BASIS OF ORGANISATIONAL STRUCTURE
4.5 COMMUNICATION NETWORK
4.6 EFFECTS OF COMMUNICATION NETWORK ON WORK PERFORMANCE
5.0 MANAGEMENT COMMUNICATION
5.1 MEANING
5.2 IMPORTANCE OF MANAGEMENT COMMUNICATION
5.3 IMPROVING MANAGEMENT COMMUNICATION
5.4 DOWNWARD COMMUNICATION
5.5 UPWARD COMMUNICATION
5.6 COMMUNICATION IN SPECIALISED GROUPS
5.7 THE ROLE OF UNION IN COMMUNICATION
6.0 BARRIERS TO EFFECTIVE COMMUNICATION
6.1 INTRODUCTION
6.2 TYPES OF BARRIERS
6.3 EXTERNAL BARRIERS
6.4 ORGANISATIONAL BARRIERS
6.5 PERSONAL BARRIERS
6.6 STEPS TO MAKE COMMUNICATION EFFECTIVE
7.0 EFFECTIVE WRITTEN COMMUNICATION
7.1 INTRODUCTION
7.2 GUIDELINES FOR EFFECTIVE WRITING
7.3 WRITING PROPOSALS
7.4 FORMAT OF THE CONTRACT PROPOSALS
7.5 SALES REPORT
7.6 BUSINESS REPORT
7.7 BUSINESS LETTER WRITING
8.0 EFFECTIVE ORAL COMMUNICATION
8.1 FACTORS INHIBITING EFFECTIVENESS
8.2 PROBLEMS IN ORAL COMMUNICATION
8.3 GATEWAYS TO MORE EFFECTIVE COMMUNICATION
8.4 PRINCIPLES OF INFORMATION EXCHANGE IN A COMPANY
8.5 ORAL COMMUNICATION SKILLS
8.6 LISTENING
8.7 PROBLEMS IN LISTENING
8.8 GUIDE TO EFFECTIVE LISTENING
8.9 COMMITTEES & MEETINGS
8.10 GUIDE TO GOOD ORAL COMMUNICATION
9.0 COMMUNICATION FEED BACK SYSTEMS
9.1 INTRODUCTION
9.2 FEED BACK DEFINED
9.3 THE FUNCTIONS OF FEED BACK
9.4 THE PROCESS OF INTERPERSONAL FEED BACK
9.5 EFFECTIVE FEED BACK
105 INTRODUCTION TO ACCOUNTING-I
1.0 INTRODUCTION
2.0 DOUBLE ENTRY SYSTEM – MEANINGS / ADVANTAGES
3.0 CONCEPTS & ILLUSTRATION
4.0 JOURNAL
4.1 CONCEPTS & ILLUSTRATION
5.0 LEDGER
5.1 EXPLANATION & ILLUSTRATION
6.0 TRIAL BALANCE
6.1 EXPLANATION & ILLUSTRATION
7.0 SUBSIDIARY BOOKS
7.1 EXPLANATION & ILLUSTRATION
8.0 CASH BOOK
8.1 EXPLANATION & ILLUSTRATION
9.0 PETTY CASH BOOK
9.1 EXPLANATION & ILLUSTRATION