ADFSM 1 Years-
Introduction to Fashion Management
- Overview of the Fashion Industry
- Role of Fashion Management
- Fashion Marketing and Branding
- Fashion Product Development
- Fashion Retailing
- Fashion Merchandising
- Fashion Trends and Forecasting
- Fashion Business Models
- Ethical and Sustainable Fashion
- Fashion Entrepreneurship
- Fashion Technology and Innovation
- Fashion Law and Regulations
Fashion Merchandising
- Market Research and Trend Analysis
- Product Selection and Buying
- Inventory Management
- Pricing Strategies
- Assortment Planning
- Visual Merchandising
- Promotions and Sales
- Supplier and Vendor Relations
- Fashion Forecasting
- Merchandise Allocation
- Inventory Turnover and Performance Analysis
- Sustainability and Ethical Considerations
- E-commerce and Omni-channel Retailing
Fashion Marketing and Branding
Fashion Marketing:
- Market Research and Consumer Analysis
- Marketing Strategy Development
- Advertising Campaigns
- Public Relations (PR)
- Content Creation and Social Media
- Visual Merchandising
- Event Marketing
- Influencer Marketing
- Retail Marketing
- E-commerce and Digital Marketing
Fashion Branding:
- Brand Identity Development
- Logo and Visual Elements
- Brand Storytelling
- Brand Positioning
- Brand Loyalty and Customer Engagement
- Brand Extensions
- Brand Equity Management
- Sustainability and Ethical Branding
Fashion Product Development
- Conceptualization and Design:
- Ideation
- Sketching and Illustration
- Material Selection
- Market Research:
- Trend Analysis
- Competitive Analysis
- Prototyping and Sampling:
- Pattern Making
- Sample Production
- Product Testing and Evaluation:
- Fit Testing
- Quality Control
- Functionality Testing
- Costing and Pricing:
- Cost Analysis
- Pricing Strategy
- Production Planning and Sourcing:
- Supplier Selection
- Production Planning
- Supply Chain Management:
- Logistics
- Inventory Management
- Branding and Packaging:
- Branding Elements
- Packaging Design
- Marketing and Promotion:
- Marketing Campaign
- Visual Merchandising
- Sales and Distribution:
- Wholesale and Retail
- Channel Selection
- Post-Launch Analysis:
- Sales Performance
- Customer Feedback
- Sustainability and Ethical Considerations