ADFSM 1 Years-

Introduction to Fashion Management

  1. Overview of the Fashion Industry
  2. Role of Fashion Management
  3. Fashion Marketing and Branding
  4. Fashion Product Development
  5. Fashion Retailing
  6. Fashion Merchandising
  7. Fashion Trends and Forecasting
  8. Fashion Business Models
  9. Ethical and Sustainable Fashion
  10. Fashion Entrepreneurship
  11. Fashion Technology and Innovation
  12. Fashion Law and Regulations

Fashion Merchandising

  1. Market Research and Trend Analysis
  2. Product Selection and Buying
  3. Inventory Management
  4. Pricing Strategies
  5. Assortment Planning
  6. Visual Merchandising
  7. Promotions and Sales
  8. Supplier and Vendor Relations
  9. Fashion Forecasting
  10. Merchandise Allocation
  11. Inventory Turnover and Performance Analysis
  12. Sustainability and Ethical Considerations
  13. E-commerce and Omni-channel Retailing

Fashion Marketing and Branding

Fashion Marketing:

  1. Market Research and Consumer Analysis
  2. Marketing Strategy Development
  3. Advertising Campaigns
  4. Public Relations (PR)
  5. Content Creation and Social Media
  6. Visual Merchandising
  7. Event Marketing
  8. Influencer Marketing
  9. Retail Marketing
  10. E-commerce and Digital Marketing

Fashion Branding:

  1. Brand Identity Development
  2. Logo and Visual Elements
  3. Brand Storytelling
  4. Brand Positioning
  5. Brand Loyalty and Customer Engagement
  6. Brand Extensions
  7. Brand Equity Management
  8. Sustainability and Ethical Branding

Fashion Product Development

  1. Conceptualization and Design:
    • Ideation
    • Sketching and Illustration
    • Material Selection
  2. Market Research:
    • Trend Analysis
    • Competitive Analysis
  3. Prototyping and Sampling:
    • Pattern Making
    • Sample Production
  4. Product Testing and Evaluation:
    • Fit Testing
    • Quality Control
    • Functionality Testing
  5. Costing and Pricing:
    • Cost Analysis
    • Pricing Strategy
  6. Production Planning and Sourcing:
    • Supplier Selection
    • Production Planning
  7. Supply Chain Management:
    • Logistics
    • Inventory Management
  8. Branding and Packaging:
    • Branding Elements
    • Packaging Design
  9. Marketing and Promotion:
    • Marketing Campaign
    • Visual Merchandising
  10. Sales and Distribution:
    • Wholesale and Retail
    • Channel Selection
  11. Post-Launch Analysis:
    • Sales Performance
    • Customer Feedback
  12. Sustainability and Ethical Considerations