Travel and Tourism Management

Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. The World Tourism Organization defines tourism more generally, in terms which go…
Hospitality Management

Hospitality Management

Hospitality Management and Tourism is the study of the hospitality industry. A degree in the subject may be awarded either by a university college dedicated to the studies of hospitality management or…
Hotel Management

Hotel Management

A hotel manager, hotelier, or lodging manager is a person who manages the operation of a hotel, motel, Holiday Inn, resort, or other lodging-related establishment. Management of a hotel operation includes, but is not limited to management of hotel staff, business management, upkeep…
Entrepreneurship Management

Entrepreneurship Management

Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other…
Co-operative Management

Co-operative Management

A cooperative (also known as co-operative, co-op, or coop) is "an autonomous association of persons united voluntarily to meet their common economic, social and cultural needs and aspirations through a jointly owned and democratically-controlled enterprise". Cooperatives are democratically controlled…
Business Administration

Business Administration

Business administration, also known as business management, is the administration of a commercialenterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of management and leadership, it also covers fields…
General Management

General Management

A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most…
Social Media Marketing

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners…
Rural Marketing

Rural Marketing

Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction and achievement of organizational objectives. It aims to improve standard of living…
International Marketing

International Marketing

International marketing (IM) or global marketing is a marketing done on international level. The International Marketing is based on strategy created in home country of company and distributed to its other offices/affiliations. In most cases it…