Elective Courses-
1. Luxury Brand Management:
- Examining the unique strategies and challenges of managing luxury brands.
- Case studies of luxury brands and their marketing strategies.
- Consumer behavior in the luxury market.
2. Sports Branding:
- Exploring the branding strategies of sports teams, athletes, and sports-related companies.
- Sponsorship and endorsements in sports branding.
- Event marketing and sports branding campaigns.
3. Digital Branding and E-commerce:
- Strategies for building and managing strong digital brands.
- Online retail and e-commerce brand management.
- Social media branding and digital marketing.
4. Brand Innovation and Design Thinking:
- Techniques for fostering innovation within brand management.
- Applying design thinking principles to branding.
- Developing innovative products and services.
5. Retail Branding and Visual Merchandising:
- Creating and managing retail brand experiences.
- Store layout, visual merchandising, and retail branding strategies.
- Customer engagement in the retail environment.
6. Branding in the Hospitality and Tourism Industry:
- Strategies for branding hotels, resorts, and travel destinations.
- Customer experience in the hospitality industry.
- Destination marketing and tourism branding.
7. Personal Branding and Influencer Marketing:
- Developing personal branding strategies for individuals.
- The role of influencers in modern branding.
- Building and managing an online personal brand.
8. Green and Sustainable Branding:
- Strategies for developing environmentally friendly and sustainable brands.
- Communicating sustainability efforts to consumers.
- Sustainable supply chain management.
9. Healthcare Branding:
- Branding in the healthcare and pharmaceutical industry.
- Patient experience and healthcare brand perception.
- Ethical considerations in healthcare branding.
10. Cultural and Diversity Branding: – Navigating cultural diversity and inclusivity in branding. – Strategies for targeting diverse consumer groups. – Case studies of brands successfully embracing diversity.
11. Brand Licensing and Merchandising: – Leveraging brand licensing for revenue and brand extension. – Managing brand merchandise and licensing agreements. – Brand protection and enforcement.
12. Advanced Marketing Analytics: – In-depth analysis of marketing data and metrics. – Predictive analytics for brand management. – Using data to inform marketing and branding decisions.