Elective Courses-

1. Luxury Brand Management:

  • Examining the unique strategies and challenges of managing luxury brands.
  • Case studies of luxury brands and their marketing strategies.
  • Consumer behavior in the luxury market.

2. Sports Branding:

  • Exploring the branding strategies of sports teams, athletes, and sports-related companies.
  • Sponsorship and endorsements in sports branding.
  • Event marketing and sports branding campaigns.

3. Digital Branding and E-commerce:

  • Strategies for building and managing strong digital brands.
  • Online retail and e-commerce brand management.
  • Social media branding and digital marketing.

4. Brand Innovation and Design Thinking:

  • Techniques for fostering innovation within brand management.
  • Applying design thinking principles to branding.
  • Developing innovative products and services.

5. Retail Branding and Visual Merchandising:

  • Creating and managing retail brand experiences.
  • Store layout, visual merchandising, and retail branding strategies.
  • Customer engagement in the retail environment.

6. Branding in the Hospitality and Tourism Industry:

  • Strategies for branding hotels, resorts, and travel destinations.
  • Customer experience in the hospitality industry.
  • Destination marketing and tourism branding.

7. Personal Branding and Influencer Marketing:

  • Developing personal branding strategies for individuals.
  • The role of influencers in modern branding.
  • Building and managing an online personal brand.

8. Green and Sustainable Branding:

  • Strategies for developing environmentally friendly and sustainable brands.
  • Communicating sustainability efforts to consumers.
  • Sustainable supply chain management.

9. Healthcare Branding:

  • Branding in the healthcare and pharmaceutical industry.
  • Patient experience and healthcare brand perception.
  • Ethical considerations in healthcare branding.

10. Cultural and Diversity Branding: – Navigating cultural diversity and inclusivity in branding. – Strategies for targeting diverse consumer groups. – Case studies of brands successfully embracing diversity.

11. Brand Licensing and Merchandising: – Leveraging brand licensing for revenue and brand extension. – Managing brand merchandise and licensing agreements. – Brand protection and enforcement.

12. Advanced Marketing Analytics: – In-depth analysis of marketing data and metrics. – Predictive analytics for brand management. – Using data to inform marketing and branding decisions.