EPGPM 2 Semester-
COMPULSORY PAPER
EPGPM – 201 Strategic Marketing & Financial Management
Module I: Strategic Marketing Management
Module II: Financial Management
SPECIALIZATION: MARKETING MANAGEMENT
EPGPM – MM202 Advertising & Brand Management
Module I: Advertising Management
Module II: Brand Management
EPGPM – MM203 Services Marketing & International Marketing
Module I: Service Marketing
Module II: International Marketing
EPGPM – MM204 Sales Management & Consumer Behaviour
Module I: Sales Management
Module II: Consumer Behaviour
SPECIALIZATION: HUMAN RESOURCE MANAGEMENT
EPGPM – HRM202 Human Resource Planning & Development
Module I: Human Resource Planning
Module II: Human Resource Development
EPGPM – HRM203 Employee Relations & Compensation Management
Module I: Management and Legal Framework Governing Employee Relations
Module II: Compensation Management
EPGPM – HRM204 Managing Interpersonal & Group Processes and Management Development
Module I: Managing Interpersonal & Group Processes
Module II: Management Development for Technological Change
SPECIALIZATION: FINANCIAL MANAGEMENT
EPGPM – FM202 Banking Operations & Insurance Management
Module I: Banking Operations
Module II: Insurance Management
EPGPM – FM203 Financial Institutions & Market and International Finance
Module I: Financial Institutions & Market
Module II: International Finance
EPGPM – FM204 Security Analysis & Portfolio Management and Derivatives & Risk Management
Module I: Security Analysis & Portfolio Management
Module II: Derivatives & Risk Management