Functions of Management-
PLANNING
ORGANISING
STAFFING
DIRECTING
CONTROLLING
Principles of Management:
Division of Work
Authority and Responsibility
Discipline
Unity of Command
Unity of Direction
Subordination of Individual to General Interest
Remuneration of Personnel
Centralization
Scalar Chain
Order
Equity
Stability of Tenure
Initiative
Esprit de Corps
Media Organizations:
Media Organizations as Manufacturers:
Gathering Information and Developing Messages
Producing Finished Copies of Messages
Distributing the Message
Promoting and Selling The Product
Unique Characteristics of Media Companies:
Nature of the Products
Types of Employees
Special Organizational Factors in media Companies
Societal Role of the Media
The Blurring of Lines Among Traditional Media
Qualities of Media Managers:
Have Creativity and Managerial Skills
Challenge the Conventional
Equip yourself