Introduction to International Business-

  1. Globalization and Its Impact:
    • Understanding the concept of globalization and how it has transformed the business landscape.
    • Discussing the drivers of globalization, including technology, trade liberalization, and cultural exchange.
  2. Theories of International Trade:
    • Introduction to classical and modern theories of international trade, such as comparative advantage and the Heckscher-Ohlin model.
    • Exploring how trade benefits nations and firms.
  3. International Business Environment:
    • Analyzing the components of the international business environment, including economic, political, legal, and cultural factors.
    • Assessing the risks and opportunities associated with operating in different global markets.
  4. International Market Entry Strategies:
    • Examining various market entry modes, such as exporting, franchising, joint ventures, and foreign direct investment.
    • Identifying the factors that influence the choice of market entry strategy.
  5. Cross-Cultural Management:
    • Understanding the role of culture in international business.
    • Discussing cultural dimensions and their impact on communication, negotiation, and management practices.
  6. Global Business Ethics and Corporate Social Responsibility:
    • Exploring ethical issues and challenges that arise in international business operations.
    • Emphasizing the importance of corporate social responsibility in a global context.
  7. International Marketing:
    • Market research and analysis for foreign markets.
    • Adapting marketing strategies to meet the needs of diverse international customers.
  8. International Finance:
    • Exchange rates and foreign exchange markets.
    • International financial institutions and the management of foreign exchange risk.
  9. Global Supply Chain Management:
    • Understanding global supply chain networks and their importance in international business.
    • Analyzing logistical challenges and strategies for managing a global supply chain.
  10. International Trade Regulations and Agreements:
    • Overview of trade organizations such as the World Trade Organization (WTO) and regional trade agreements.
    • Comprehending trade barriers, tariffs, and trade facilitation measures.
  11. Case Studies and Real-World Applications:
    • Analyzing real-life case studies of multinational corporations and their international business strategies.
    • Discussing contemporary issues and challenges in international business.
  12. Global Business Strategy:
    • Formulating global business strategies to gain a competitive advantage in the global marketplace.
    • Strategic decision-making in a global context.