MDP on Social Media Marketing and Content Management Semester 1–
Month 1-2: Introduction to Development Practice and Social Media Marketing
- Overview of the MDP program and its objectives
- The role of social media in development practice
- Ethical considerations in digital development work
- Introduction to key social media platforms
Month 3-4: Social Media Strategy Development
- Setting development objectives and goals
- Identifying target audiences and stakeholders
- Competitor analysis and market research
- Developing a comprehensive social media strategy
Month 5-6: Content Creation and Management
- Content planning and editorial calendar development
- Creating engaging and impactful content
- Multimedia content creation (videos, graphics, blogs)
- User-generated content strategies
Month 7-8: Community Engagement and Digital Advocacy
- Building and nurturing online communities
- Mobilizing support for development causes
- Grassroots advocacy through social media
- Crowdsourcing and participatory campaigns