MDP on Social Media Marketing and Content Management Semester 2–
Advanced Topics and Applications
Month 9-10: Social Media Advertising and Analytics
- Paid vs. organic reach
- Social media advertising platforms (Facebook Ads, Instagram Ads, etc.)
- Ad targeting, budgeting, and campaign optimization
- Social media analytics, metrics, and KPIs
Month 11-12: Fundraising and Resource Mobilization
- Crowdfunding and online fundraising strategies
- Donor engagement and relationship management
- Metrics for tracking fundraising success
- Grant writing and proposal development
Month 13-14: Monitoring, Evaluation, and Impact Assessment
- Data collection and analysis for impact assessment
- Key performance indicators (KPIs) for digital development projects
- Feedback mechanisms and user-generated content for evaluation
- Continuous improvement and adaptive management
Month 15-16: International Development and Global Context
- Understanding global development challenges and opportunities
- The role of international organizations, NGOs, and governments
- Global partnerships and collaborations in the digital era
- Case studies of successful global development initiatives
Month 17-18: Capstone Project and Final Examination
- Students work on a real-world social media marketing and content management project in collaboration with a development organization or partner.
- Final examination to assess understanding of course materials and concepts.