Media as Industry and as a Profession

Media as Industry and as a Profession-

Goals of media organizations

Responsibilities of media as profession (Social responsibility of media)

Major Influencing Trends in the Media

Movement towards Bigness

Advances in technology

Increased emphasis on marketing perspective

Heightened profit consciousness

Dominant forms of Media Ownership in India

Sole Proprietorship

Partnership

Jt. Stock Companies

Cooperative Societies

Political parties as owners of newspapers

Societies

Trusts Ownership

Group/Chain Ownership

Employee Ownership

Hierarchy, functions and organization structure

Organising

Major divisions of a newspaper

Hierarchy

Editorial Department

Main sections of the editorial news department

Editorial Department Personnel and their Responsibilities Editor:

Managing editor

News Editor

City Editor

Rewriters

Editorial Response Systems

General Management Department
Finance and accounts Department

Accounting and Budgeting

Managerial accounting

Financial accounting

Financial Analysis

The Income Statement

Budget

Departmental budget

Financial concepts

Main sections of the finance and accounts department

Circulation Department

Main functions of the circulation Department

Advertising Department

Advertising Department Personnel requirements

Structure and Functions of the Personnel Management Department

Main functions of the personnel management department:
Human resource planning
Recruitment and selection
Placement and induction
Training and development
Career planning and adjustment- promotion, transfer
Compensation
Employee welfare-employee benefits and services
Discipline
Employee motivation

Structure and Functions of the mechanical/Production Department

Apex Bodies:

Office of the Registrar of Newspapers for India

Directorate of Advertising and Visual Publicity

Indian Newspaper Society

Audit Bureau of Circulation