Module 11: Capstone Project

Module 11: Capstone Project-

11.1 Introduction to the Capstone Project

• Overview of the capstone project’s purpose and objectives.
• The role of the capstone project in integrating CRM knowledge and skills.
• Project selection and proposal process.

11.2 Project Proposal and Scope

• Developing a project proposal.
• Clearly defining the project’s scope and objectives.
• Identifying the problem or opportunity to be addressed.

11.3 Project Planning

• Creating a detailed project plan.
• Establishing project timelines, milestones, and deliverables.
• Allocating resources and forming project teams (if applicable).

11.4 Data Collection and Analysis

• Gathering relevant data and information for the project.
• Analyzing data to gain insights and support decision-making.
• Data sources and analysis tools/methods used.

11.5 Strategy Development

• Formulating a comprehensive CRM strategy.
• Aligning the strategy with the project’s goals.
• Identifying key tactics and action plans.

11.6 Implementation

• Executing the CRM project plan.
• Deploying CRM tools and technologies (if applicable).
• Overcoming implementation challenges.

11.7 Monitoring and Evaluation

• Ongoing monitoring of project progress.
• Measuring the project’s impact and effectiveness.
• Adjusting the strategy based on real-time feedback.

11.8 Reporting and Documentation

• Documenting project processes and outcomes.
• Preparing project status reports and documentation.
• Communicating project progress to stakeholders.

11.9 Presentation and Defense

• Preparing a final project presentation.
• Defending project findings and recommendations.
• Handling questions and feedback from faculty and peers.

11.10 Project Reflection and Lessons Learned

• Reflecting on the project experience.
• Identifying lessons learned and best practices.
• Self-assessment and evaluation of personal growth.

11.11 Ethical and Legal Considerations

• Ensuring ethical and legal compliance in the capstone project.
• Handling sensitive customer data and privacy concerns.
• Upholding ethical standards in decision-making.

11.12 Project Showcase

• Showcasing the capstone project to the wider community (if applicable).
• Sharing insights and project outcomes.
• Networking opportunities and feedback from industry professionals.

11.13 Project Documentation and Portfolio

• Compiling project documentation and artifacts.
• Creating a portfolio that showcases the capstone project.
• Preparing for future career opportunities.

11.14 Evaluation and Assessment

• Evaluation of the capstone project by faculty and mentors.
• Peer evaluations and feedback.
• Assessment of project outcomes against predefined criteria.

11.15 Project Completion and Graduation

• Celebrating the successful completion of the capstone project.
• Preparing for graduation and future career prospects.
• Reflecting on the overall CRM program experience.