Module 13: Case Studies and Practical Applications-
Introduction to Case Studies in Online Business – Understanding the value of case studies – The role of practical application in learning – Types of case studies (e.g., success stories, challenges)
Case Studies on E-commerce Success Stories – Analyzing successful e-commerce businesses – Identifying key strategies and growth factors – Lessons learned from thriving online retailers
Case Studies on Digital Marketing Campaigns – Evaluating effective digital marketing campaigns – Assessing campaign objectives and outcomes – Strategies for creating impactful marketing initiatives
Case Studies on Customer Relationship Management – Examining CRM implementation in online businesses – Improving customer retention and satisfaction – Analyzing the impact of CRM on business growth
Case Studies on Mobile and Responsive Design – Real-world examples of mobile optimization success – Responsive design practices in action – Comparing mobile strategies across industries
Case Studies on Social Media and Reputation Management – Handling online reputation challenges – Successful social media marketing campaigns – Crisis management and reputation recovery
Case Studies on E-commerce Technologies – Evaluating the choice of e-commerce platforms – Implementing technology solutions for growth – Overcoming technical challenges in online retail
Case Studies on Legal and Ethical Compliance – Examples of legal and ethical dilemmas in online businesses – Compliance success stories and best practices – Resolving ethical and legal conflicts responsibly
Case Studies on Scaling and Growth Strategies – Scaling challenges and success stories – Growth models and their practical application – Strategies for overcoming growth barriers
Case Studies on Emerging Technologies – Practical applications of emerging tech in online businesses – Innovative uses of AI, blockchain, AR/VR, and IoT – Lessons from early adopters of cutting-edge tech
Group Project: Practical Business Challenge – Collaborative group projects addressing real online business challenges – Applying knowledge and skills acquired throughout the program – Presentation of solutions and recommendations