Module 2: Market Research and Analysis

Module 2: Market Research and Analysis-

The Importance of Market Research

Types of Market Research

Identifying Target Audiences

Competitive Analysis

Online Tools and Resources for Market Research

Data Collection and Analysis

Market Trends and Forecasting

Ethical Considerations in Market Research

Creating Actionable Insights

Presenting and Communicating Research Findings – Effective ways to present research findings to stakeholders – Data visualization and storytelling with data – Tailoring communication to different audiences.