Module 4: Digital Marketing - Vrindawan eUniversity

Module 4: Digital Marketing-

Digital Marketing Channels

Search engine marketing (SEM) and search engine optimization (SEO)
Social media marketing (SMM)
Email marketing
Content marketing
Display advertising
Affiliate marketing
Influencer marketing

Developing a Digital Marketing Strategy

Website and Landing Page Optimization

Pay-Per-Click (PPC) Advertising

Social Media Marketing

Email Marketing

Content Marketing

Analytics and Data-driven Decision Making – Setting up Google Analytics and other tracking tools – Analyzing website and campaign performance – Conversion rate optimization (CRO) – Data-driven decision-making and experimentation

Mobile Marketing – Mobile app marketing strategies – Mobile advertising and responsive design – Location-based marketing – Mobile analytics and user engagement

Ethical Considerations in Digital Marketing – Ethical guidelines for digital marketers – Privacy and data protection regulations (e.g., GDPR) – Avoiding deceptive practices and spam

Emerging Trends in Digital Marketing – Voice search optimization – Artificial intelligence and chatbots – Video marketing trends – The impact of virtual reality (VR) and augmented reality (AR)