Module 8: Social Media and Online Reputation Management

Module 8: Social Media and Online Reputation Management-

Introduction to Social Media for Online Businesses

Social Media Strategy Development

Content Creation and Social Media Engagement

Social Media Advertising

Community Management

Influencer Marketing

Social Media Analytics and Measurement

Online Reputation Management (ORM)

Crisis Management on Social Media

Ethical Considerations in Social Media – Ethical guidelines for social media marketing – Transparency and disclosure in influencer partnerships – Responsible handling of customer data

Social Media Compliance and Regulations – Legal regulations (e.g., FTC guidelines) – Privacy and data protection laws (e.g., GDPR) – Ensuring compliance in social media campaigns

International and Cross-cultural Social Media Marketing – Adapting social media strategies for different markets – Cultural sensitivity and social media messaging – Localization vs. globalization in social media

Emerging Trends in Social Media – New and emerging social media platforms – Augmented reality (AR) and virtual reality (VR) in social media – The impact of voice and conversational interfaces