Rural Marketing PAPER II – SEMESTER VI-

Module 1 – Problems in Rural Marketing-

Problems in rural marketing — Strategies for rural marketing — Integration, Efficiency, Cost and Price Spread — Need for marketing finance — Source of marketing finance — Non Institutional — Institutions — Commercial Banks — PACS, Farmers Service Societies (FSS), RRBs and NABARD — Problems of Institutional sources in marketing finance.

Module 2 – Rural Marketing and Market Regulation-

Regulated Market — APMC Act 1963 — Model bill Standardisation and Grading — Inspection of quality control —
Inspection of AGMARK — Indian Standers and Grade Specifications — Food Products order (FPO) 1955 — Consumer Protection Act 1986. — The National Council for State Marketing Boards (NCOSAMB) State Trading corporation (STC), Public Distribution System (PDS).

Module 3 – Institutional Support to Rural Marketing-

Commission on Agriculture Costs and Prices (CACP), National Agriculture Co-operative Marketing Federation (NAFED), Agriculture and Processed Food Exports Development Authority (APEDA)

Module 4 – Distribution System in Rural Marketing-

The National Co-operative Development Corporation (NCDC), Food Corporation of India (FCI), Panchayat Mandi — State Agriculture Marketing Banks — Future of Rural marketing

Reference for Rural Marketing Paper II:

1 : Badi R.V. Badi N.V.

2 : Mishra and Puri
Development Issues of Indian Economy

3 : Dantwala M.L
Indian Agriculture Since Independence Oxford & IBH Publishing Co.Pvt.Ltd.