Services Marketing Unit V–

Tourism and Hotel Marketing

Education Marketing

Communication Services Marketing

Health Services.

Text and Reference Books:

  1. S.M.Jha, Services Marketing, Himalaya Publishing House, Mumbai.
  2. M.Y.Khan, Services Marketing, Tata McGraw Hill, New Delhi.
  3. C.B.Memoria & R.K.Suri, Marketing Management, Kitab Mahal
  4. Kotler -Marketing Management, Sultan Chand & Sons, New Delhi.
  5. Cowell.- Marketing of Services, Heinemann Publishers, London.
  6. Christopher Lovelock, Jochen Wirtz & Jayanta Chatterjee – Service Marketing People, Technology, Strategy, Pearson Education.