Strategic Planning and Marketing in Healthcare

Strategic Planning and Marketing in Healthcare-

Strategic Planning in Healthcare:

Mission, Vision, and Values

SWOT Analysis

Environmental Analysis

Goal Setting

Strategic Initiatives

Resource Allocation

Performance Metrics

Stakeholder Engagement

Scenario Planning

Marketing in Healthcare:

Market Research

Segmentation and Targeting

Branding

Product and Service Development

Digital Marketing

Patient Experience

Physician and Referral Marketing

Community Engagement

Compliance and Ethical Marketing

Measurement and ROI