Syllabus Of BM-

1. Introduction to Marketing:

  • Definition and importance of marketing
  • Evolution of marketing concepts
  • Marketing orientation and philosophies

2. Marketing Environment:

  • Macroenvironmental factors (PESTEL analysis)
  • Microenvironmental factors (competitors, customers, suppliers)
  • Market segmentation and targeting

3. Consumer Behavior:

  • Understanding consumer needs and wants
  • Psychological and social factors influencing consumer behavior
  • Decision-making processes

4. Market Research:

  • Research methodologies and techniques
  • Data collection and analysis
  • Consumer and market insights

5. Product and Service Marketing:

  • Product development and life cycle
  • Branding and product positioning
  • New product development

6. Pricing Strategies:

  • Pricing objectives and strategies
  • Factors influencing pricing decisions
  • Pricing tactics and strategies

7. Distribution Channels:

  • Channel intermediaries and their roles
  • Channel design and management
  • Retailing and e-commerce

8. Integrated Marketing Communications (IMC):

  • Advertising, promotion, and public relations
  • Sales promotion and personal selling
  • Digital marketing and social media

9. Marketing Strategy:

  • Marketing planning and implementation
  • SWOT analysis
  • Competitive analysis

10. Marketing Ethics and Social Responsibility:

– Ethical issues in marketing

– Corporate social responsibility

– Sustainability in marketing

11. International Marketing:

– Global market entry strategies

– Cross-cultural marketing challenges

– International marketing research

12. Marketing Metrics and Performance Measurement:

– Key performance indicators (KPIs)

– Marketing ROI

– Marketing analytics and data-driven decision-making

13. Marketing Case Studies:

– Analyzing real-world marketing scenarios

– Problem-solving and decision-making exercises