Syllabus Of CM-

1. Introduction to Communication Management:

  • Definition and scope of communication management.
  • Historical perspective of communication management.
  • Importance of effective communication in organizations.

2. Communication Models:

  • Linear communication model.
  • Interactive communication model.
  • Transactional communication model.
  • Systems theory in communication.

3. Communication Channels:

  • Verbal communication.
  • Non-verbal communication.
  • Written communication.
  • Visual communication.
  • Digital and social media communication.

4. Communication Planning:

  • Setting communication objectives.
  • Audience analysis.
  • Message development.
  • Selecting appropriate communication channels.
  • Budgeting and resource allocation.

5. Crisis Communication:

  • Preparing for and managing crises.
  • Crisis communication strategies.
  • Case studies of crisis communication successes and failures.

6. Internal Communication:

  • Employee communication strategies.
  • Organizational culture and communication.
  • Employee engagement and motivation through communication.

7. External Communication:

  • Public relations and media relations.
  • Stakeholder communication.
  • Customer communication.
  • Marketing and advertising communication.

8. Digital Communication and Social Media:

  • Social media management.
  • Online reputation management.
  • Social media analytics.
  • Ethical considerations in online communication.

9. Communication Ethics:

  • Ethical principles in communication.
  • Handling ethical dilemmas in communication management.
  • Corporate social responsibility and communication.

10. Measurement and Evaluation:

– Key performance indicators (KPIs) for communication.

– Measuring the effectiveness of communication campaigns.

– ROI (Return on Investment) in communication.

11. Communication Strategies and Planning:

– Developing a communication strategy.

– Crisis communication planning.

– Integrated marketing communication planning.

12. Case Studies:

– Analyzing real-world communication management cases.

– Learning from successful and unsuccessful communication strategies.

13. Communication Tools and Technologies:

– Communication software and tools.

– Trends in communication technology.

14. International and Intercultural Communication:

– Cross-cultural communication challenges.

– Communication in a global context.

15. Communication Research and Data Analysis:

– Conducting communication research.

– Data collection and analysis methods.

16. Leadership and Communication:

– The role of leaders in effective communication.

– Leadership communication styles.

17. Emerging Trends in Communication Management:

– Artificial intelligence and communication.

– Virtual reality and augmented reality in communication.