Syllabus Of CM-

  1. Introduction to Consumer Management:
    • Understanding the role and importance of consumers in the economy.
    • Historical perspectives on consumer rights and responsibilities.
  2. Consumer Rights and Protection:
    • Overview of consumer rights and responsibilities.
    • Consumer protection laws and agencies.
    • Redressal mechanisms for consumer complaints.
  3. Consumer Behavior:
    • Factors influencing consumer behavior (psychological, social, cultural, and economic).
    • Consumer decision-making process.
    • Market research and consumer surveys.
  4. Consumer Education and Financial Literacy:
    • Importance of consumer education.
    • Budgeting and financial planning.
    • Understanding credit, loans, and debt management.
  5. Product Evaluation and Purchase Decisions:
    • Product quality, safety, and labeling.
    • Comparative shopping and price analysis.
    • Ethical considerations in purchasing.
  6. Advertising and Marketing:
    • Advertising techniques and their impact on consumers.
    • Deceptive advertising and advertising regulations.
    • Digital marketing and online shopping.
  7. Consumer Ethics:
    • Ethical dilemmas in consumer choices.
    • Sustainable and responsible consumerism.
    • Fair trade and ethical consumption.
  8. Consumer Complaint Resolution:
    • Strategies for resolving consumer disputes.
    • Alternative dispute resolution methods.
    • Small claims court and legal remedies.
  9. Consumer Privacy and Data Protection:
    • Data privacy concerns in the digital age.
    • Consumer rights related to personal data.
    • Online privacy practices and regulations.
  10. Emerging Issues in Consumer Management:
    • E-commerce trends and challenges.
    • Consumer rights in the sharing economy.
    • Impact of technology on consumer behavior.
  11. Case Studies and Practical Applications:
    • Analysis of real-life consumer cases.
    • Role-play exercises and simulations.
    • Consumer advocacy and activism.