Syllabus Of CSR

Syllabus Of CSR-

UNIT 1: INTRODUCTION TO CSR
Meaning and definition of CSR, history and evolution of CSR, relationship between CSR and corporate governance, drivers of CSR, concept of charity, models of CSR in India, Carroll’s model.

UNIT 2: CONTEMPORARY CSR
NGO and public service, CSR and marketing, CSR as organization brand building identifying key stakeholders of CSR and their roles – role of public sector in corporate-government programs that encourage voluntary responsible action of corporations, contemporary issues of CSR.

UNIT 3: TRENDS AND OPPORTUNITIES IN CSR
CSR as a strategic business tool for sustainable development, review of successful corporate initiatives and challenges of CSR. Case studies of major CSR initiatives.