Syllabus Of DDM

Syllabus Of DDM-

Module 1: Introduction to Digital Marketing
1.1. Understanding Digital Marketing
1.2. Evolution of Marketing in the Digital Age
1.3. Digital Marketing vs. Traditional Marketing
1.4. Digital Marketing Channels and Platforms

Module 2: Website Development and Optimization
2.1. Basics of Website Creation
2.2. Website Usability and User Experience (UX)
2.3. Search Engine Optimization (SEO)
2.4. On-Page and Off-Page SEO
2.5. Mobile Optimization

Module 3: Content Marketing
3.1. Content Strategy and Planning
3.2. Content Creation and Curation
3.3. Blogging and Article Marketing
3.4. Video Marketing
3.5. Social Media Content

Module 4: Social Media Marketing
4.1. Social Media Platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
4.2. Social Media Advertising
4.3. Social Media Strategy and Analytics
4.4. Influencer Marketing
4.5. Community Management

Module 5: Email Marketing
5.1. Email Campaign Planning
5.2. Email List Building and Management
5.3. Email Design and Copywriting
5.4. Automation and Personalization
5.5. Email Analytics

Module 6: Pay-Per-Click (PPC) Advertising
6.1. Google Ads (formerly AdWords)
6.2. Display Advertising
6.3. Keyword Research
6.4. Ad Copywriting
6.5. PPC Campaign Management and Optimization

Module 7: Analytics and Data Analysis
7.1. Web Analytics (e.g., Google Analytics)
7.2. Key Performance Indicators (KPIs)
7.3. Data Interpretation and Reporting
7.4. A/B Testing and Conversion Rate Optimization (CRO)

Module 8: Search Engine Marketing (SEM)
8.1. Paid Search Advertising
8.2. Ad Campaign Budgeting
8.3. Bidding Strategies
8.4. Ad Extensions and Ad Quality
8.5. Remarketing

Module 9: Affiliate Marketing
9.1. Introduction to Affiliate Marketing
9.2. Affiliate Program Setup
9.3. Affiliate Recruitment and Management
9.4. Performance Tracking and Payments

Module 10: E-commerce Marketing
10.1. E-commerce Platforms and Strategies
10.2. Product Listings and Optimization
10.3. Shopping Ads
10.4. Customer Relationship Management (CRM)

Module 11: Mobile Marketing
11.1. Mobile App Marketing
11.2. SMS Marketing
11.3. Mobile Advertising
11.4. Location-Based Marketing

Module 12: Legal and Ethical Considerations
12.1. Privacy and Data Protection
12.2. Copyright and Intellectual Property
12.3. Ethical Marketing Practices
12.4. Compliance with Regulations (e.g., GDPR)

Module 13: Digital Marketing Strategy
13.1. Developing a Digital Marketing Plan
13.2. Budgeting and Resource Allocation
13.3. Case Studies and Best Practices
13.4. Future Trends in Digital Marketing