Syllabus Of E-BS-

Week 1-2: Introduction to E-Business

  • Definition and scope of e-business
  • Evolution of e-business
  • E-business models and classifications
  • Benefits and challenges of e-business

Week 3-4: E-Business Infrastructure

  • Internet and web technologies
  • E-commerce platforms and payment systems
  • Security and privacy considerations in e-business
  • Hosting and cloud services for e-business

Week 5-6: E-Business Website Design

  • Principles of user-centered design
  • User interface (UI) and user experience (UX) design
  • Content management systems (CMS)
  • Responsive web design for e-business

Week 7-8: E-Business Marketing

  • Digital marketing strategies
  • Search engine optimization (SEO) and search engine marketing (SEM)
  • Social media marketing
  • Email marketing and online advertising

Week 9-10: E-Business Operations

  • Supply chain management in e-business
  • Inventory management and order fulfillment
  • Customer relationship management (CRM)
  • Logistics and shipping in e-business

Week 11-12: E-Business Analytics

  • Data collection and analysis for e-business
  • Key performance indicators (KPIs)
  • Business intelligence tools and dashboards
  • A/B testing and optimization

Week 13-14: E-Business Strategy and Planning

  • Business models and revenue generation
  • E-business planning and implementation
  • Legal and regulatory issues in e-business
  • International and global e-business considerations