Syllabus Of EM-
Module 1: Introduction to Export Management
1.1. Understanding International Trade
1.2. Role and Importance of Exports in the Global Economy
1.3. Export Policy and Regulations
1.4. Export Documentation and Procedures
Module 2: Market Research and Selection
2.1. Market Research for Exporting
2.2. Market Entry Strategies
2.3. Selecting Target Markets
2.4. Market Assessment and Entry Barriers
Module 3: Export Marketing
3.1. Product Adaptation and Localization
3.2. Export Pricing Strategies
3.3. Export Promotion and Marketing Mix
3.4. Branding and Positioning in International Markets
Module 4: Export Logistics and Supply Chain Management
4.1. International Transportation Modes and Incoterms
4.2. Customs and Export Documentation
4.3. Risk Management in Export Logistics
4.4. Export Financing and Payment Methods
Module 5: Export Legal and Regulatory Framework
5.1. Trade Compliance and Export Controls
5.2. Tariffs, Duties, and Trade Agreements
5.3. Intellectual Property and International Contracts
5.4. Dispute Resolution in International Trade
Module 6: Export Finance
6.1. Export Credit and Insurance
6.2. Methods of Payment in International Trade
6.3. Export Credit Agencies and Trade Finance Institutions
6.4. Managing Currency Risks in Exporting
Module 7: Export Documentation and Procedures
7.1. Proforma Invoice and Commercial Invoice
7.2. Packing List and Certificate of Origin
7.3. Bill of Lading and Airway Bill
7.4. Export License and Customs Declaration
Module 8: Export Promotion and Government Support
8.1. Export Promotion Councils and Agencies
8.2. Export Incentives and Subsidies
8.3. Government Schemes for Exporters
8.4. Export Promotion Measures
Module 9: International Trade Negotiations
9.1. Bilateral and Multilateral Trade Agreements
9.2. World Trade Organization (WTO)
9.3. Trade Disputes and Resolution
9.4. Emerging Trends in Global Trade
Module 10: Export Management Case Studies and Projects
10.1. Analyzing Successful Exporting Companies
10.2. Export Business Plan Development
10.3. Export Market Entry Simulation
10.4. Export Management Projects and Presentations