Syllabus Of IM-
- Introduction to Industrial Marketing
- Distinction between B2B and B2C marketing
- Importance of industrial marketing in the business-to-business context
- Evolution of industrial marketing
- Market Analysis and Segmentation
- Market research techniques for B2B markets
- Segmentation of industrial markets
- Identifying target markets and customer profiles
- Understanding Industrial Buyers
- Buyer behavior in B2B markets
- Decision-making processes in industrial buying
- Factors influencing purchasing decisions
- Product and Service Strategies
- Developing and positioning industrial products/services
- Product life cycle in industrial marketing
- Branding and packaging for industrial products
- Distribution Channels in Industrial Marketing
- Channel selection and management
- Distribution strategies for B2B markets
- Logistics and supply chain considerations
- Pricing Strategies in B2B Marketing
- Pricing models and strategies for industrial products/services
- Value-based pricing
- Negotiating and managing pricing in B2B relationships
- Promotion and Communication
- Promotional strategies for B2B markets
- Trade shows, exhibitions, and industry-specific events
- Digital marketing and content strategies for industrial marketing
- Sales and Relationship Management
- Sales process in industrial marketing
- Building and maintaining customer relationships
- Key account management
- Strategic Planning in Industrial Marketing
- Developing a B2B marketing plan
- Competitive analysis and positioning
- Long-term strategic considerations
- Ethical and Legal Issues
- Ethics in B2B marketing
- Regulatory compliance and legal considerations
- Sustainability and corporate responsibility in industrial marketing
- Case Studies and Industry Examples
- Analyzing real-world industrial marketing cases
- Learning from successful and failed strategies in the industry