Syllabus Of IM-

1. Introduction to International Marketing

  • Definition and scope of international marketing
  • The importance of international markets
  • Differences between domestic and international marketing

2. Global Market Entry Strategies

  • Modes of entry (exporting, licensing, joint ventures, etc.)
  • Market selection criteria
  • Entry barriers and risk assessment

3. International Market Research

  • Market research methods and tools
  • Understanding global consumers and their behavior
  • Gathering and analyzing market information

4. Cultural and Social Factors

  • Cultural differences and their impact on marketing
  • Cross-cultural communication and negotiation
  • Social and ethical issues in international marketing

5. International Product and Branding Strategies

  • Product adaptation vs. standardization
  • Branding and positioning in global markets
  • Product life cycle in international context

6. Pricing Strategies in International Marketing

  • Pricing strategies and tactics
  • Factors influencing pricing decisions in global markets
  • Currency and exchange rate considerations

7. International Distribution and Supply Chain Management

  • Global distribution channels
  • Logistics and supply chain challenges
  • Import and export regulations

8. International Promotion and Advertising

  • Promotional mix in international marketing
  • Cultural aspects of advertising and promotion
  • Global advertising strategies

9. International Market Segmentation and Targeting

  • Segmenting global markets
  • Targeting and positioning in international context
  • Product differentiation

10. International Market Entry Case Studies

– Analyzing real-world examples of successful and unsuccessful international market entries

11. International Marketing Plan

– Developing an international marketing plan

– Setting objectives and strategies

– Implementation and control

12. Emerging Trends in International Marketing

– Digital marketing and e-commerce in global markets

– Sustainable and green marketing in international context

– Political and economic factors affecting international marketing

13. Group Projects and Presentations

– Collaborative projects that require students to apply their knowledge to real-world scenarios

14. Guest Speakers and Industry Insights

– Inviting industry professionals to share their experiences and insights into international marketing practices