Syllabus Of Marketing Research

The syllabus for a course in Marketing Research can vary depending on the institution and the level of the course (undergraduate or graduate). However, I can provide you with a general outline of topics that are typically covered in a Marketing Research syllabus. Keep in mind that this is a broad overview, and specific course content may vary. Here’s a sample syllabus:

Course Title: Marketing Research

Course Description: This course introduces students to the principles and practices of marketing research. It covers the process of collecting, analyzing, and interpreting data to support marketing decision-making.

Week 1: Introduction to Marketing Research

  • Definition and scope of marketing research
  • Importance of marketing research in decision-making
  • Types of marketing research

Week 2: Research Design

  • Research objectives and hypotheses
  • Exploratory, descriptive, and causal research
  • Research design and data sources

Week 3: Data Collection Methods

  • Primary data vs. secondary data
  • Survey research
  • Observation and experimental research

Week 4: Sampling

  • Sampling techniques
  • Sampling errors and bias
  • Sample size determination

Week 5: Questionnaire Design

  • Question types and wording
  • Questionnaire layout and format
  • Pre-testing and pilot studies

Week 6: Data Analysis and Interpretation

  • Data coding and cleaning
  • Descriptive statistics
  • Hypothesis testing and inferential statistics

Week 7: Qualitative Research

  • Focus groups
  • In-depth interviews
  • Content analysis

Week 8: Market Segmentation

  • Bases for segmentation
  • Target market selection
  • Positioning strategies

Week 9: Measurement and Scaling

  • Measurement fundamentals
  • Scales of measurement
  • Attitude measurement

Week 10: Data Analysis Tools

  • Introduction to statistical software (e.g., SPSS, Excel)
  • Data visualization techniques

Week 11: Reporting and Presentation

  • Communicating research findings
  • Report structure and format
  • Effective data visualization

Week 12: Ethical Issues in Marketing Research

  • Research ethics
  • Privacy and confidentiality
  • Avoiding bias and manipulation

Week 13: Case Studies and Applications

  • Real-world marketing research cases
  • Group discussions and analysis

Week 14: Final Project

  • Students conduct a small-scale marketing research project, including all stages from problem formulation to data collection and analysis.

Week 15: Review and Exam

Assessment:

  • Class participation and engagement
  • Quizzes and assignments
  • Midterm exam
  • Final research project
  • Final exam

Please note that this is a general outline, and the specific content and order of topics may vary from one course to another. Additionally, the course may incorporate guest speakers, hands-on research projects, or other activities to enhance the learning experience. It’s essential to refer to the syllabus provided by your institution or instructor for the most accurate and up-to-date information about the course.