Syllabus Of MC-
1. Introduction to Mass Communication:
- History and development of mass communication
- Role and importance of mass media in society
- Theories of mass communication
2. Media Writing and Reporting:
- News writing and reporting
- Feature writing
- Editing and copyediting
- Broadcast news writing
- Interviewing techniques
3. Media and Society:
- Media ethics and regulations
- Media effects on society
- Media literacy and media consumption
- Social and cultural impact of media
4. Communication Theories:
- Communication models
- Semiotics and signs in communication
- Agenda-setting theory
- Cultivation theory
- Uses and gratifications theory
5. Visual Communication:
- Photography and photojournalism
- Graphic design and layout
- Videography and cinematography
- Visual storytelling
6. Electronic and Digital Media:
- Radio broadcasting
- Television production
- Digital media production
- Multimedia journalism
- Social media and online journalism
7. Public Relations and Advertising:
- Public relations principles and practices
- Advertising campaigns and strategies
- Branding and marketing communication
- Crisis communication
8. Media Research and Analysis:
- Research methodologies in mass communication
- Audience research
- Media content analysis
- Media planning and buying
9. Media Law and Ethics:
- Freedom of speech and the press
- Copyright and intellectual property
- Privacy and defamation laws
- Media codes of ethics
10. International Communication:
- Global media systems
- International news and reporting
- Cross-cultural communication