Syllabus Of MM

Syllabus Of MM–

Unit-1 Introduction to Marketing: Meaning, Importance, Core Concept, Marketing Management Process, Marketing Environment.

Unit-2 Marketing Planning: Identification of market, Market Segmentation, MIS, MR, Consumer Behaviour and Demand Forecasting.

Unit-3 Product Pricing Strategy: Product, Product Classifications, Product Strategies, New Product Development, Product Life Cycle and Marketing Mix Strategy, Branding, Labeling and Packaging Strategies, Pricing Methods and Strategy.

Unit-4 Promotion and Placement Management: Integrated Marketing Communication (IMC) and tools of Promotion and Promotional Strategy, Meaning and Importance of Distribution System, Functions of wholesaler and retailer.

Unit-5 Contemporary topics in Marketing: in Practice, Marketing of Services, Rural Marketing, International Marketing, Digital Marketing and Green Marketing.