TTM SECOND SEMESTER-
201 Introduction to Accounting – II
Final accounts (without adjustments) – Explanation & illustration
Balance sheet & their components
Contents of balance sheet Forms & classification of items, Format of a balance sheet & presentation
Elements of costs
Percentage analysis – explanation & illustration
PV ratio – explanation & illustration
202 Tourism Management-I
Organised travel- Travel for pleasure, A peace time activity, Paid holiday concept in Europe, Changing travel attitudes, Technological change & their effects, Defining tourism & foreign tourists, Tourism Products: Definition, Concept and classification
Passenger transport- Prime force in expansion of tourism, High speed trains, Cruise liners, Air transport, Commercial traffic, Ocean transport, Indian Railways: Past, Present, future, Types of tours available in India, Indrail Pass, Special schemes & packages available, Palace on Wheels, Royal Orient, fairy queen and toy trains.
Tourism marketing & management- Need for marketing in tourism, defining tourism marketing, the tourist product, special features of tourism marketing, marketing process, marketing research, market segmentation, market targeting, tourism promotion, advertising, public relations, public relation technique
Travel agency operations- Thomas cook, American express, Cox & Kings / TCI, Scope & role of retailers, modern travel agencies, travel organization, handling a client -WATA guidelines, your relation with service suppliers
Travel agency appointments- International air transport association (IATA), Trade association activities, Traffic conferences & activities, IATA allied services, IATA accreditation for travel agency, IATA controlled approval, International regulations, Indian association of tour operator, World tourism and travel council, Federation of Hotel & Restaurant Association of India (FHRAI)
203 Principles of Marketing-II
Pricing- Meaning & role of pricing, Pricing in theory & practices, Management of pricing, Public policy in relation to pricing in India.
Product -market integration -product & brand strategies
Product positioning, Diversification, product -line simplification, Planned obsolescence, Branding, Packaging
Personal selling- meaning & importance, Status of personal selling in India, The selling job: nature & methods, Management of sales force
Advertising- Meaning & role of advertising, Profile of advertising in India, Management of advertising
Channels of distribution- Meaning & role of distribution channels, Classification of distribution channels &
intermediaries, factors governing choice of channels (s) & intermediaries, distribution channel policies & strategies, other aspects of channel management, conflict & cooperation in distribution channel.
Physical distribution
Meaning, objectives & organization, role & relevance of physical distribution in the Indian setting, physical distribution management
Marketing Service sectors
204 Communicative English
Basic languages- Tenses, one word substitution, Synonym & antonym, special terms related to management studies.
Basic letter writing- Letters of enquiry, Quotations, Orders, Complaints, Apologies, Requests & replies from hotels point of view, Demi official letters, Circulars, Letters connected with sales, Letters for financial arrangements.
Extempore speaking- Elocutions, etiquettes & manners, phonetics
Report writing- Basic format of reports, investigate reports on accidents, evaluation & appraisal reports, miscellaneous reports connected with hotel industry.
205 International Tourism
Globalisation & tourism sector- Globalisation & the business world, the tourism industry, challenges, Factors affecting Global & regional tourist movements, Demand and origin factors, destination & resource factors. Contemporary trends in international tourist movements.
The emergence of international hotels & tourisms- Historical aspects, development of chains, development abroad, airline connection
Political aspects of the international travel, tourism Barriers to travel, tourism investment & business, regulations, international organisations dealing with barriers viz: WTO, IMF, IHA, need for government support of tourism, national tourism organizations, political stability, travel advisories, political risk, crisis management
International hotels
Balancing global & local perspectives
Operating in a multinational environment
International rules & regulations -a brief study
Human resources & cultural diversity- Understanding cultural diversity, cultural perceptions, business protocol, cultural considerations in negotiations.
International tourism sales & marketing- Market research, developing an international marketing strategy, understanding various travel distribution systems viz GDS, product positioning.
Global competition & the future- Long -term tourism growth trends, tourism growth in major regions, transportation
developments, technology & automation, Development issues, tourism & the environment.