TTM THIRD SEMESTER - Vrindawan eUniversity

TTM THIRD SEMESTER-

301 Art Heritage of India

Indian Culture and Heritage
Concept- History-Stages of evaluation-The Mohenjodaro and Harappan period- Vedic Age, Buddhist epoch, Gupta Period, Early and Late Medieval period, Modern Period Features of Indian Cultural Heritage-Conservation of Culture.

Study of Indian Architecture
The prominent Architectural slyle in different period-Harappan Architecture, Ancient Indian Architecture viz Hindu_Buddhist style, Mughal Architecture, The Rock-Cut monuments-colonial Architecture.

Paintings
Indian Paintings- Characteristic features- Medieval and Modern Paintings

Study about Performing Arts of India

Dances of India, Historical Evolution- archeological and literary evidence
Indian Classsical Dances-Folk Dances
Music of India- classification-Marg & Desi, Karnatic style, North Indian Music- Musical instruments
Role of Performing Art in Tourism Development
Indian Theatre- Different Theatrical forms
Indian Cinema- Evolution- Role in Tourism Development

Handicrafts
Indian Handicrafts-textiles, clayworks, stone works, woodworks etc.- craft melas Marketing of Handicrafts- Bottleneck

Museums and their role
Role of Museums in preservation of art Heritage- Types of Museums- Acquisition of Museum Articles- Role of Museum in Special Interest Tourism

302 Organizational Behavior

Introduction to Organisational Behaviour: What is Organisational Behaviour. The Hawthorne Studies, contributing disciplines to the OB filed, OB Models, S-O-B-C Model, contingency OB Models, challenges and opportunities for OB.

Individual Behaviour: Biographical characteristics, Ability, Learning, Values, Attitudes

Personality: Definition, determination, Traits, attributes, Locus of control

Perception: Meaning and Significance, factors influencing perception, Person perception.

Motivation: Meaning and importance, Maslow’s need hierarchy. Herzberg’s two factor theory, theory x and theory y. Mcclellardis theory. Vroom’s expectancy theory. Management by objectives. Job enrichment.

Interpersonal Behaviour: Nature of Interpersonal Behaviour, Transactional Analysis (TA), levels of self-aweareness, Johari window, Ego states, Transactions. Benefits and uses of TA

Group Dynamics & Behaviour: Group Dynamics, concept of group. Types of groups. Stages of group development, group interaction factors influencing group behaviour, group structure, power, intergroup relationships,group decision making, conflicts, work teams.

Leadership: Leadership theories styles, Managerial grid, Fiedler model, Trust and Leadership.
Organizational developing a sound Organizational climate, climate and culture. Concept of Organizational climate, factors of Organizational climate, Participation and Organizational climate, Morale, Morale and productivity, Organizational culture, impact of Organizational culture, Developing sound Organizational culture. Management of Organizational Change: Nature of change, forces of change, resistance to change, role of change agents, stages in planned change, concept of Organizational Development (OD), step in OD, OD intervention techniques.

Books:

303 Quality Management in Tourism

Quality Management : Concept, need & importance
Quality Management in Urban Tourism
Seasonability in tourism : Problems & Measurement
Improving the tourist experience
Quality Management applied to tourist destinations.
Attraction & land use management
Project Management : Managing recourses, time, Quality Project Management techniques & skills.
The role of manager and management style.
Application of service quality in managing tourist destination.
Tourist destination life cycle and quality management.
Total Quality Management & Tourism
o ISO
Importance of quality Management in developing and tourist destination.
Concept of service : Definitions & Meaning
o Types of service
o Classifications of services
o Growing importance of services in Future Societies & impact of service in daily life
o Role of customers in Service Process
o Service Quality
o Deterioration of quality
Productivity & quality improvement
Management challenges in service sector
Key elements of Managerial skill in Tourism & hospitality Industry
Tourism and crises Management

Books:-

Besterfield,TQM, Pearson Education

304 Eco Tourism

Introduction to Eco Tourism : Definition, Concept , Growth & Principles
Emerging Concepts: Eco / rural / agri/ farm/ green/ wilderness/ country side/ special interest tourism.
Tourism : Environmental Relevance
Eco – tourism in 3rd World Countries – Problems , prospects for sustainability
Concept of carrying capacity
Eco – tourism as a world wide phenomena
Concept and planning of eco – tourism destinations.
Developing and implanting Eco tourism guidelines for wild lands and neighbouring communities.
Eco – tourism and community development
Conference, convention & declaration related to environments
o Johansberg
o Rio – declaration (Agenda 21)
o Quebec declaration
o Environmental Code of conduct

305 Tourism Management-II

Unit –I : Organised Travel
Defining Tourist & Tourism viz: inbound, outbound, domestic, maintenance of tourism products, Alternative tourism, Mass tourism, Special Interest Tourism.

Unit II : Itinerary Development
Introduction, meaning and definition, types of itineraries, how to develop an effective itinerary, functions of tour managers and planning tools for an itinerary.

Unit – III : Tour Packaging Management
Concept, Origin and development of Tour Packaging, Types of Tour, Component of a Standard Package Tour, Factors affecting Tour Formulation, Tour Designing Process, Significance of Package Tour, Tour Brochure.

Unit – IV: Travel Agency Marketing
Marketing Concept, unique features of Travel Marketing, Significance of Travel Agency Marketing, Developing a Tour Marketing Plan, Marketing Strategy of Inbound & Outbound tours.

Unit –V : Travel Trade Organizations/Associations
Need and Significance of Travel Trade Association, Role and Contribution of ASTA, PATA, TAAI.

Unit – VI: Human Resource Development For Tourism
Introduction of HRD meaning, Concept and Significance, HRD systems, models and Practices in Travel Industry, Tourism Manpower Strategies, Training and Development, HRD problems and issues in Travel Industry.

Unit – VII: MICE
Meetings, Incentives, Conferences and Exhibitions – Definition.

UNIT – VIII: Tourism Planning Policy and Development
Concept, Need, Objective and Tourism Goals of Tourism Planning Policy and Development.

UNIT –IX: Hotels
Definition, Historical background, Role of Hotel Industries in Tourism, Types of Hotels, Alternative Accommodation.

UNIT –X: Fairs and Festivals
Need for Fairs and Festivals, Features of Fair – Types of festival – Seasonal, Cultural and Tribal, Major fairs and Festivals of India.

UNIT –XI: Travel Formalities in India
Visa –Requirements –Types of visas –Currency regulations –Custom formalitiesDifferent types of taxes. Restricted and Protected areas – types of restrictions. Health Regulations.

Books:-

306 Strategic Management in Tourism

Strategy : Introduction
o Different definition of Strategy
o Basic Concept
o Mission
o Strategy
o Objectives

Levels of strategy : Introduction
o Corporate level strategy
o Nature & characteristics of corporate level strategy
o Functional & operational strategy

Strategic decision making : Introduction
o Mintzberg analysis of strategic decision making
o Strategic decision making in Tourism

Strategic Planning : Introduction
o Evolution of strategic planning
o Difference between strategic planning & long range planning
o Strategic planning in Tourism

Strategic Management : Introduction
o Process & models of strategic Management
o Benefits of strategic management
o Strategic Management Process
o Strategic implementation

SWOT Analysis

GAP Analysis

Strategy Formulation :
o Major strategic options
o Stability and growth strategy

Strategy Formulation : Major Strategic options
o Retrenchment
o Combination & merger / acquisition

Need & Importance of Strategic Management in Tourism

List of Books:-