Week 9: Crisis Communication

Week 9: Crisis Communication-

Session 1: Recap of Week 8

• Brief review of key concepts and activities related to change and innovation communication
• Sharing insights and takeaways from the group project progress presentations

Session 2: Understanding Crisis Communication

• Definition and importance of crisis communication in leadership and management
• Types of crises organizations may face and their potential impact
• In-class discussion: Case studies of organizations managing crises through effective communication

Session 3: Managing Communication During Crises

• Strategies and principles for effective crisis communication
• Crisis communication planning and preparedness
• In-class exercise: Drafting a crisis communication plan for a hypothetical scenario

Session 4: Crisis Communication in the Digital Age

• The role of social media and digital platforms in crisis communication
• Case studies of organizations handling crises in the digital age
• Group discussion: Analyzing the impact of social media on crisis communication strategies

Session 5: Guest Speaker on Crisis Communication

• Guest speaker: An expert in crisis communication shares practical insights and experiences
• Q&A session with the guest speaker
• Group discussion on key takeaways from the guest speaker’s presentation