Week 9: Crisis Communication-
Session 1: Recap of Week 8
- Brief review of key concepts and activities related to change and innovation communication
- Sharing insights and takeaways from the group project progress presentations
Session 2: Understanding Crisis Communication
- Definition and importance of crisis communication in leadership and management
- Types of crises organizations may face and their potential impact
- In-class discussion: Case studies of organizations managing crises through effective communication
Session 3: Managing Communication During Crises
- Strategies and principles for effective crisis communication
- Crisis communication planning and preparedness
- In-class exercise: Drafting a crisis communication plan for a hypothetical scenario
Session 4: Crisis Communication in the Digital Age
- The role of social media and digital platforms in crisis communication
- Case studies of organizations handling crises in the digital age
- Group discussion: Analyzing the impact of social media on crisis communication strategies
Session 5: Guest Speaker on Crisis Communication
- Guest speaker: An expert in crisis communication shares practical insights and experiences
- Q&A session with the guest speaker
- Group discussion on key takeaways from the guest speaker’s presentation