Year 4: Innovation and Research–
Week 1-2: Orientation to Year 4
- Introduction to the year’s theme of innovation and research in client communication.
- Overview of the capstone research project and expectations.
Week 3-4: Advanced Research Methods
- In-depth exploration of research methodologies relevant to client communication.
- Qualitative and quantitative research methods.
- Designing research studies for innovation and experimentation.
Week 5-6: Psychology of Data Communication
- Understanding the psychological aspects of data communication and persuasion.
- Behavioral economics principles in client communication.
- Applying psychology to enhance the effectiveness of communication strategies.
Week 7-8: Innovation in Data Storytelling
- Exploring innovative approaches to data storytelling.
- Interactive and immersive storytelling techniques.
- Leveraging emerging mediums (e.g., virtual reality, augmented reality) for storytelling.
Week 9-10: Emerging Technologies in Client Communication
- Evaluating the impact of emerging technologies (e.g., AI, blockchain) on client communication.
- Incorporating AI-driven chatbots and virtual assistants in client interactions.
- Ethical considerations in the use of emerging tech for client communication.
Week 11-12: Responsible AI and Ethical Communication
- Examining the ethical challenges of AI-driven client communication.
- Ensuring transparency and accountability in AI-powered client interactions.
- Best practices for responsible AI in client communication.
Week 13-14: Innovation in Research Design
- Innovative research design strategies for studying client communication.
- Exploratory, experimental, and longitudinal research approaches.
- Guest speakers from academia and industry sharing innovative research projects.
Week 15: Capstone Research Project Execution
- Hands-on work on the year-long capstone research project.
- Data collection, analysis, and experimentation.
- Regular project updates and research findings dissemination.