BECOME A WELL-DEMANDED PROFESSIONAL, TODAY…
The course examines digital marketing strategy, implementation and execution considerations for B2B and B2C brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation.
Topics to be covered..
- Module 1: Introduction to Digital Marketing
- Module 2: Search engine Optimization
- Module 3: Social Media Marketing
- Module 4: Email Marketing
- Module 5: Pay per Click
- Module 6: Content Marketing
- Module 7: Mobile Marketing
- Module 8: Digital Media Planning
- Module 9: Conversion Optimization
- Module 10: Google Analytics
- Module 11: Google Adwords
- Module 12: Lead Generation for Business
- Module 13: YouTube Marketing
Topics to be covered..